Importance of communication in organization

Organizational communication lays the keystone to every organization for upbringing and grooming the environment of that particular organization. It could be categorized in three different categories as follows.

Upward communication :
It is the communication that occurs in an organization from peer to the managerial level and has formal tone included in it. It can be the feedback of the employee towards the manager about some specific report or task.

Downward communication :
The communication that takes place from the upper echelon that is from manager towards its employees and can be in the shape of some orders and instructions that are required to be followed.

Dydic Communication :
More friendly and informal communication that occurs between the peers of same organization. It takes place as exchanging ideas amongst each other being the subordinate of that organization.

Principles of communication :
Communication is based upon following seven principles,
These are known as 7 C’s of communication.

1- Conciseness: It should be notified that the message should be concise in nature so that it will be easy to catch the readers’ attention.

2- Concreteness: Message should be concrete as having all the meanings conveyed in it but should be shorter in length.

3- Clarity: It must give appropriate and explicit meaning that would not diversify and confuse the reader at any instance. By placing prominence and consequences with all the facts and figures.

4- Completeness: Also it is important that the message must have complete meaning that will providing the sufficient information to its reader.

5- Courtesy: Another important feature is that the sender must be emphasizing on the courteous tone and must give some compliments and benefits to its readers.

6- Correctness: The message conveyed must be checked for correctness and should be free from all grammatical errors

7- Consideration: There must be proper consideration in the message and it should emphasize on you attitude rather than ‘I’ and ‘we’ kind of words.

Process and components of communication :

Here are following components on which communication is preceded in any organization.

1. Context : It is the theme that a message must have.

2. Sender : Sender acts as encoder from where the message is sourced.

3. Message : The purpose of context and detail information is provided in this component.

4. Medium : It is the channel from where the message is bypassed and information flows towards receiver.

5. Receiver : It acts as an encoder that understands the message, sent by the sender and where information sinks.

6. Feedback: The final phase where the sender gets its audience and readers response in form of criticism or appreciation.

Also effective communication is based upon the knowledge of the 5 W’s as When, Who, Where, Why, What? which makes it more complete. This is how communication plays its role in any organization through its vital features and grooms the structure within the organization as well as externally enhancing the repute of the whole organization. By just simply improving these components and considering all the necessary elements, the end result can be a successful and a productive organization.

William King is the director of UK Wholesale Suppliers & Drop Shipping Wholesalers Directory , Dropshippers & Wholesale Dropshipping Products Directory , and Pakistan Real Estate & Pakistan Property Portal . He has 18 years of experience in the marketing and trading industries and has been helping retailers and startups with their product sourcing, promotion and marketing.

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